An example of Scriptwriting & Producing promotional videos for the 'Choice Point' feature Documentary
A web promo for a training company in the Health Care industry...
Insert body text here ...
'Affinity Training' in Dorset England really know how to look after people.
Their big USP: caring hearts!
Very important given that they run Care Homes for the most vulnerable in society. They have a real affinity with their staff and the needs of residents.
Affiinity came to Enlighten Me TV needing a video aimed at Care Home Managers looking for a training provider.
Thanks to talented Editor Clive Payne, from Poole, Dorset for helping out with the edit when he is so busy and in such high demand!
And thanks to angelic film crew: Paul Barton on Camera, Mark Wellman on Sound and Production Assistant Grant Gulczynski (office footage). A harmonious, collaborative team!
Produced and Directed by Myfanwy Marshall.
PERSONALISE YOUR BUSINESS
An interview with your CEO and staff gives potential new customers a chance to meet the team and personalities, behind your brand or service. It also offers a rare 'behind the scenes' glimpse into your world, and a chance to satisfy any concerns or questions.
INVITE CUSTOMER TRUST
Filming testimonies with satisfied clientele speaks volumes. There's nothing quite like the power of a genuine 'talking head' testimony! Customers quickly relate to people just like them and will want the same benefits.
"To get the most out of technology you need an Enlightened Customer".
And that wisdom is most critical now in a world with so much Choice".
- Rohit Talwar, The Futures Agency
Contact Producer to discuss
the possibilities and a budget to suit you.
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INCREASE ONLINE TRAFFIC
A promotional video is quickly and easily shared beyond your own website, so you can then sit back and look forward to receiving more traffic. And Google loves video!
Let a web video do the talking for you...
A sure way to win trust and more business!
WE GO THE EXTRA MILE
We are thorough and conscientious in our
research so that we first understand a clients'
key selling points, and their edge. That way,
we can help ensure the video stands out.
We love to promote people and companies, and
we want others to succeed. So we'll work hard
to understand your message and your mission.
And we don't take the easy road. We don't give
up until we know you've got the best possible
standards all the way through the production
If we're filming an interview and a performance is
coming across as a little nervous and unnatural
on camera, or perhaps not as warm and friendly
as we know you really are, we'll hold your hand
through it - until we bring out your best.
We'll put ourselves in your customers' shoes and
monitor whether your brand is conveyed perfectly
at all times. And we'll check, and double check
our facts right up to the edit - so you won't have to.
WHY DO YOU NEED A WEB VIDEO?
A web video is a powerful and memorable way to enlighten customers about your brand. It can be the deciding factor to trust and choose your company over a myriad of competitors.
BRING YOUR MESSAGE and 'USP' TO LIFE
The content and style of a video differentiates your business from competitors. We'll work with you to ensure your brand and USP 's (unique selling points) stand out from the crowd. And we can help you decide on tone and approach; whether it's entertaining and quirky - or seriously slick.
THE CARING PRODUCTION COMPANY
We are known for being respectful, polite and friendly.
And sensitive and attentive to the needs of others.
...We just love to look after people!
We put heart and soul into everything we do and this
comes across in our films. We wish to engage
viewers on a deeper level. Customers make purchases
based on emotion, so what could be better than a
a film that speaks to the heart and soul?
THE TEAM YOU CAN TRUST
We offer the reassurance of a reliable and solid track
record from the BBC and in the corporate and public
sectors. In fact, we've filmed in just about every
industry! And we're experienced in translating the most
complex of subjects into clear, accessible content.
We have a reputation for being warm, honest,
and easy to work with.
Enlighten Me TV combines passion and experience - with the personal touch.
It was a joy to interview the genuinely sincere MD and his team, to film them in action, and offer our sensitivity and empathy on the subject matter.
It's reassuring to know that Care Homes are in safe hands with this company.
After thoroughly researching the business and customer demand, our approach was a soft, warm and inviting tone, showing that this is a team clients can trust, rather than a hard sell.